Institute of Design Innovation, The Glasgow School of Art

A dynamic, innovative identity for the Institute of Design Innovation. Produced in collaboration with Ivor Williams.

Working with the existing palette of geometry and colours of The Glasgow School of Art identity system, the InDI identity works by reimagining the constituent parts in three dimensions, and creating hybrid polyhedra. The final print marque provides a distinctive look for the institute whilst staying true to the GSA. The animated version – created for screen based presentations – is a metaphor for innovation and the process of deconstructing problems and developing idea in iterations.

Produced in collaboration with Ivor Williams.